Rule 6: A good tactic is one your people enjoy. The more fun or satisfying the activity, the more likely your worker bees will return to do it again.
Rule 7: A tactic that drags on too long becomes a drag. A spin off from rule #6. Keep things as fresh and exciting as you can.
Rule 8: Keep the pressure on. Never let up. Overwhelm your opponent and, as lefties love to say, “never let a crisis go to waste”. Want to stop drilling? Issue a moratorium after an oil spill. Want to grind industry to a halt? Legislate law after law after law faster than industry can adapt to them. Want to do something that won’t be supported by Congress? Issue endless executive orders. Want to spin the head of the American public? Play hide-and-seek. Say you’re against something and then be for it in the next speech or the next month or the next election. Enforce this law but not that law. Chaos is your friend. Keep the opposition off balance. Consider political opponent Mitt Romney. First, Romney is not a qualified businessman. Then, he’s a successful businessman but he’s a job killer. Then he’s an out-sourcer. Also, he’s rich and has money overseas. He must be shady, maybe a tax cheat. This is right out of the playbook. In fact, this week isn’t Romney a felon?
Rule 9: The threat is usually more terrifying than the thing itself. Plant the seed and let people’s imagination run wild. The monster movie is always scarier when you don’t see the monster.
Rule 10: If you push a negative hard enough, it will push through and become a positive. Let’s say you had a political philosophy that required high unemployment because you need to force as many people onto the government teat as possible. Further, let’s say, after you’ve damaged the economy, unemployment has risen and stayed above 8% for some 40 months. Although this is what you want, to most Americans, this is a negative. What’s an Alinsky radical to do? You acknowledge it and say something like ‘these numbers aren’t good, and we can do better’. You push this again and again although you never do anything to improve the situation. Over time, because of lowered expectations, people begin to think a drop from 8.4% to 8.2% is a great thing. If you are against capitalism and you push the idea capitalism is a bad thing, over time capitalism becomes a bad thing.
Rule 11: The price of a successful attack is a constructive alternative. Go for it all and accept what you get because every step in the direction of your agenda, no matter how small, is a success. Do you want gun control? Propose a national ban. When that is beaten back to a waiting period, you have a success. I use the analogy of a sculptor. The sculptor chips and chips and chips, day after day until eventually, a stone is transformed into a statue.
Rule 12: Pick the target, freeze it, personalize it, and polarize it. This is divide and concur. If you understand that religion will present an obstacle for your healthcare bill you bad mouth and ridicule religion. Then you try to turn the non-religious against the religious. Set the poor against the rich by constantly promoting the idea that profit is bad and that the rich cheated to get their money. Simultaneously, you expand and promote entitlements so the rich-poor contrast stays in the headlines. You can slice up a population almost anyway you want. There’s Wall Street and Main Street, there’s polluters and environmentalists, women’s rights versus pro-life and of course, everyone’s favorite, blacks versus whites. Really, the only limit to divide and concur is your imagination.
A Marxist begins with his prime truth that all evils are caused by the exploitation of the proletariat by the capitalists. From this he logically proceeds to the revolution to end capitalism, then into the third stage of reorganization into a new social order of the dictatorship of the proletariat, and finally the last stage — the political paradise of communism. — Saul Alinsky